The SEBSEAM-M is co-funded by the European Commission which has been awarded to the EU-Malaysia Chamber of Commerce & Industry (EUMCCI).
One of the major objectives of the SEBSEAM-M is to position Malaysia as a business market that can be bridged to more than 600 million customers in the ASEAN region. This is a good platform for SMEs in Malaysia to forge new partnerships and other collaborations with businesses from neighbouring countries.
With Malaysia being a cost-effective gateway to bridge the businesses, new market can be opened thereby offering new innovative businesses to grow. Among the focus areas that SEBSEAM-M is focused on include:
Besides that, the SEBSEAM-M is involved in other areas of support and assistance that include organizing trade missions, disseminating of related information, business services and facilities and capacity building, among others.